This is part of my 30 Days To More Traffic Series
The importance of targeted traffic
We all know that traffic is important in the lifeblood of any website. But not all traffic is created equal.
Many people that may come to your site are just surfers browsing the Internet with no apparent aim or purpose. Many are just killing time.
What you want is traffic that is targeted and visitors that are ready to take action.
If your website is selling a product or has some sort of advertisement you want people who were ready to purchase.
If your website has Google AdSense on it and you want visitors who are ready to click on the ads.
How to attract motivated people
One of the best ways to find people that are really motivated to take some sort of action is to use trigger keywords in your post and especially in your title.
Trigger keywords are usually action words or words that represent some sort of action. Using these words can attract motivated people.
These people are not surfing the Internet aimlessly but rather have a specific purpose and a specific need.
It’s your job to attract these people using trigger keywords and give them what they want.
Trigger keyword examples
buy
sell
learn
remedy
cheap
low
make
discount
find
stop
quit
fast
care
tips
get rid
how to
Anyone using one of these key words in a search is a person that is usually motivated and ready to take action.
If someone uses the word buy or cheap or discount in a search on Google then you know that person is most likely looking to purchase something. It is very likely this person is ready to spend some money.
If a person uses a word like remedy or stop or quit or care or get rid of any search on google then you know that person has some sort of problem or ailment that they are looking to take care of. This person has this a specific need.
These are the kinds of visitors you want your website. These people are motivated and willing to take action.
So when you’re writing content for your blog or website keep this in mind.
But how do I get these people to my site?
One of the best ways to get these people to your site is to rank for the search terms they are looking for.
If these people use trigger words in their searches then make sure you use them in your titles and in your content.
If you do this correctly you can rank for these search terms and get traffic from very motivated people.
The power of how to
One of my favorite trigger key words is “how to”.
People are always searching for “how to (fill in the blank)” and so I try to use this a lot in my blog posts.
In fact did you notice the title of this particular post? It begins with how to…
How to use the right trigger words for targeted traffic
What do you think?
I would love to hear your thoughts so please leave a comment below.
{ 8 comments… read them below or add one }
I like to use the How To approach too. And I am always thinking about search terms when crafting a blog post title.
Internet Marketing Coding’s last blog ..Getting Things Done
Trigger keywords…genius. And it makes sense, if people are searching with the word “buy”, it’s a good bet they are ready to do just that. Love it.
Anne Marie’s last blog ..Online Marketing Course: How To Find Adsense Alternatives
As usual, you’ve offered some great tips here. Sometimes I just need a list that can refer to – thanks for creating one.
Kiesha @ We Blog Better’s last blog ..Get More Retweets and Go Viral – The InfoPreneur Forum
I like the idea of using someone elses content to help with my marketing research. Normally I have to do it by writing a post and waiting for the traffic data, now I can just post some one elses blog post.
So like what do you mean – you just take someone else’s post? Do you get their permission first? If you don’t – that’s considered plagiarism. Did you know you could get your entire site removed for that? Just wondering…
Kiesha @ We Blog Better’s last blog ..4 Quick Tips for Writing Engaging Blog Content
I see what you’re saying. You can still find those low-competition keyword phrases, but you can turn the titles into action phrases, too.
Usually the longer tail keywords are going to be more specific. So if a person was looking for HD TVs, they’re still in search mode.
But if the person was looking for Sandsung 42″ 1080px HD AAA-BBB model, then a person who takes the time to browse for that exact same model is in the buying mode.
Gina’s last blog ..How to Write Good Affiliate Product Reviews For Cash
Great points Gina!
Great advice – This is something often overlooked. After all, isn’t sales about satisfying people’s needs?
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