Introduction
Below are 3 articles I wrote on advanced article marketing totaling 2,100 words and I have combined them into 1 post.
- 2 Secrets to get Massive Traffic from Article Marketing
- This Ezine Article Has Been Viewed 546,866 Times
- How to Write the Perfect Resource Box
I have also included some other tips for article marketing.
2 Secrets to get Massive Traffic from Article Marketing
Become popular
To begin I would like you to head over to ezine articles and find an article in your niche. You can do this simply by searching for the keywords that you are targeting.
The article that you find is not really important as long as it’s in the correct category. It’s the category that we really care about.
Once you’ve located the article in your target category, I want you to scroll down to the bottom of the page.
At the bottom of the page you’ll see something like the following:
“This article has been viewed xxx time(s).”
This is the statistic that says how many times the article has been viewed. This number will be important later.
Now I want you to scroll up and look for the text that says:
Most Viewed EzineArticles in the xxxx Category (90 Days)
These are the most viewed articles in your category in the last 90 days.
The funny thing is that once an article makes it onto this list the number of views it receives goes up dramatically.
This is because as people finish an article they are looking for something else to read in that same category. And they come across this list of the most viewed articles and click on one of them giving that article another view.
So if you can only get on this list you’ll get more views. More views means your article is put on more websites which results in more traffic for you.
How to get on the popular list
I want to show you a quick and easy way to get on the popular list. It’s a secret that the experts use all the time.
What they do to get on the popular list is buy traffic. And they do it for super cheap.
There are a number of places that offer traffic for super cheap.
One place I recently used was:
http://www.donkeymails.com
In just a matter of a few days you can get hundreds of views to your article and get it on the popular list. Doing this will dramatically increase your exposure and increase the number of views to your article.
It’s important to know that Ezine Articles does not like this and is cracking down on this. DonkeyEmails.com works right now (April 5, 2009) for sending traffic but at some point it may not work anymore as Ezine Articles cracks down on this even further.
Use RSS to increase traffic to your articles
At the end of any article on ezine articles there is a link to the author’s page. This page shows a list of the author’s articles.
Here’s an example:
http://ezinearticles.com/?expert=Jacky_Chen
And near the top of this page you’ll see the text:
“Jacky Chen – EzineArticles.com Expert Author”
Next to this text you will see a little RSS icon which has a link to this author’s RSS feed.
Now what you want to do is take this RSS feed and submit it to many RSS feed directories. This will help build back links to your article, getting more traffic to it.
On my traffic tricks blog I have a list of RSS feed directories that you can submit your feed to:
http://nickstraffictricks.com/981_submit-your-rss-feeds-to-rss-directories/
Pretty easy, right?
Take action
I have just shown you two easy ways to dramatically increase the amount of traffic from ezine articles.
Now it’s time for you to take action and implement what you’ve learned.
This Ezine Article Has Been Viewed 546,866 Times
Getting down to business
So we all know that article marketing is a good way to get traffic.
Well that is of course as long as our articles get viewed.
Today I want to tell you about an ezine article that has been viewed 546,866 times.
That’s right, over half a million times!
The article
The article is titled: “How To Lose Belly Fat With A 10 Minute Workout”
You can get to the article by going to this URL:
http://ezinearticles.com/?How-To-Lose-Belly-Fat-With-A-10-Minute-Workout&id=95932
So the question is: How did they do this?
And how can I do the same for one of my articles?
The power of the title
I believe the secret to getting so many page views lies in a fantastically written title.
When someone sees a search result they quickly scan the titles of each article and decide whether they want to click on that title link and view the article.
Once they’ve clicked on the link the article is shown to them the view count is incremented.
So this could be a crappy article and it wouldn’t affect the view count because by the time you read the article the view count has already been increased.
So the secret to getting lots and lots of views is in having a powerful title.
So let’s take a little time and dissect this title. Let’s find out what makes it so effective.
The power of how to
People are on the Internet because they want information. They want to know how to do something, or how to lose weight, or how to stop snoring. The common thread among all of these is the phrase “How to”.
How to is a great way to start an article. Anyone with a problem or need is looking for a how-to article.
Write about what people care about
This should go without saying that you should write about things that people are interested in.
Weight loss is something that millions upon millions of people are interested and losing fat around the belly is something that many people are also interested in.
When thinking about what you want to write about make sure it’s something that millions of people care about. If millions of people don’t care about your topic then you’re not going to get a lot of views.
Time scarcity
If the purpose of your article is to show how the reader can accomplish something in a minimal amount of time then make sure you mention it in your title.
People don’t have a lot of time to spend on things and are always looking for ways to get the most out of a short timeframe.
The article with half a million views does this perfectly. It says you can lose belly fat end it only requires a 10 minute workout. 10 minutes is a short amount of time.
Think of ways that you can use this in the articles that you write.
Popular because you’re popular
If you go to the article with half a million views and scroll down past the bottom you will see something that says:
“Most Viewed EzineArticles in the Health-and-Fitness:Exercise Category (90 Days)”
This is a list of the most viewed articles. If you can get your article onto this list then your views will go up dramatically.
Many people searching for articles will find an article, and after reading it will scroll down to this list and click on another.
Lots of people view the articles in this list. If you can get your article on this list your home free.
Keywords are critical
If you view the source of this article you’ll find the following keywords in the meta tags:
“lose belly fat,yoga mats,exercise,fitness,health”
The keywords you choose are important.
Find the most popular articles in your niche and look carefully at their keywords. You may consider using some of them.
How to Write the Perfect Resource Box
The purpose of a resource box
The purpose of the resource box is to get people to click on the link you provide.
And nothing else.
If people are reading your article then they are hungry for information and looking for more. They’re not looking for some long biography about yourself and how great you think you are. They don’t care.
What they want is more information and that’s exactly what you’re going to give them and nothing else.
Do not mislead your potential website visitors
In our quest to get people to click on the link provided in our resource box it is crucially important that we do not mislead people. It will damage your credibility.
Every day on different forums like the warrior forum for example, I see people complaining about marketers who use misleading tactics. They gain a bad reputation. So don’t do this.
Use A Single Link
In trying to get traffic to your sites from your resource box it may be tempting to plaster it with links to your sites. Don’t do this.
Pick the link that works the best and focus your efforts on getting the reader to click on this one link.
The link should be super relevant to the article
It should answer the reader’s question, “Where can I go to learn more about this?”
Make your resource box a continuation of the article
When people finish reading the article they frequently skim over the resource box. Sometimes they skip over it completely.
So the trick is to make it look like it’s a continuation of the article.
People won’t skip over your resource box if they don’t know it’s there!
Mention the link in your resource box in your article
Some article marketers have found that it’s very effective to mention the link to more information in the middle of the article.
So the reader is halfway through the article and they come across a statement mentioning that there is more information in the link provided at the end of the article. When the reader finishes the article they will be far more likely to click on the link and get more information.
Keep your resource box short
People have very short attention spans and it’s important to keep things short and concise.
Where to put your best tips
If you have an article on 10 tips on how to lose weight fast I recommend putting your second best tip first and your very best tip last.
The first tip the reader sees should be your second best tip and this will entice them to keep reading. After you send your second tip you should mention that you saved the best tip for last and hopefully the reader will continue to the end of the article.
If a reader finishes the entire article they are far more likely to read the resource box, see your link, and click it.
Another thing you can do is actually put one of your tips in the resource box. This makes it so people are more likely to read it.
Numbers entice people to click
When people finish reading the article they are usually looking for more information and one effective way to get them to click on your link is to say something like “Watch 3 videos on how I…” or “Get 17 more tips on how to….”
People are far more likely to click on your link if they believe in advance that they will be getting something of value. Using a number helps convince people that they will be getting valuable information by clicking a link.
Use the word free
I recommend that your resource box link to more information that is free whenever possible.
This enables you to use the word free to help entice the reader to click your link i.e. “Watch 3 FREE videos on how I…”
Things to include in your resource box
The list of things to include in your resource box is really pretty short. While there is some flexibility I recommend the following things:
A brief explanation of additional information using a number of some sort i.e. “Watch 3 FREE videos on how I…”
You of course also need your link
Things NOT to include in your resource box
Here is a list of things that I think should not be included in your resource box. Remember the purpose of your resource box is to get people to click on your link. That’s it. You have one shot at enticing them, so don’t blow your chance by boring your reader with unnecessary details.
- Your name
People don’t really care about your name and I think it’s a waste of precious space. - Your biography
Again, people just don’t care and this doesn’t help convince them to click on the link. - Your Ezine Subscription Address
Your reader doesn’t care about this. It doesn’t help them solve their specific problem and it doesn’t help them decide to click your link. - Your contact information
Readers are lazy and very few of them when to take the time to compose an e-mail with their questions and actually send it to you. And if you think they’re going to call you with a question then you are mistaken. Leave this out.
Testing and experimentation
It’s important to test different strategies and see what works best for your niche. Some of the strategies I have outlined will work better than others for your niche. And you won’t know which ones work best until you test.
Ezine Articles & Twitter
Every time ezine articles approves an article you can have it tweet about it.
Learn More:
http://twitter.ezinearticles.com
Take Article Marketing to the Next Level
Learn Highly Potent Article Marketing Strategies Here
What do you think?
I would love to hear your thoughts so leave a comment below!Cool Free Stuff from Nick
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- Free Stumbles - I will stumble your site here.
- Free Answers - I will answer any traffic question you have here.
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Thank you Nick for the info about the resource box, I really needed that.
It was actually one of my weakest points.