Question
Hi Nick, I have 200 unique visitors a day. I want to know how could I convert my visitors to buyers. There seems to be a ingredient that I have been missing. rgds Jasmine
Answer
This is a good question and I know a lot of people struggle with this.
You really need to do two things to increase your conversions.
Targeted traffic
The first thing you need to do is make sure that you’re getting targeted traffic to your website.
You want to get people who are interested in your particular product and are also ready to buy. These are the kind of people that convert.
So make sure you get traffic from targeted sources.
For example if I am selling something related to dogs, then a good place for me to get traffic from would be dog forums and blogs about dogs.
Getting traffic from websites that had nothing to do with dogs would be a waste of my time.
I have a post that talks about how to get targeted traffic:
http://nickstraffictricks.com/1005_how-to-use-the-right-trigger-words-for-targeted-traffic/
Convert visitors into buyers
Once you have targeted traffic to your site you need to make it easy for your visitors to become buyers.
Here are a few ways to help visitors become buyers:
- Have a really good headline at the top of your page that makes it crystal clear what you are offering
- Have testimonials from other buyers
- Don’t have any links or distractions on your sales page. You worked hard to get the visitor there and you don’t want that person leaving without buying.
- Have some sort of moneyback guarantee
- Make the order button impossible to miss. I have a quick video that shows an example of an effective order button:
http://nickstraffictricks.com/1197_video-highly-optimized-buy-now-button/
These are things that would help pretty much any sales page improve its conversion rate.
I would be happy to offer more specific advice if I only knew what your website was.
Do you have a Traffic Question?
Ask me here and I will answer it.
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