To say that quality content receives more traffic is an understatement. The truth is that quality content generates way more traffic. Some of my best blog posts have received a thousand times the amount of traffic as my average ones.
Here is why quality content gets so much more traffic.
1. Quality Is Rare
Believe it or not quality is rare. For every fantastic blog post you may read there are a hundred average ones published. It may not seem like it because you never hear about those average ones. In fact no one hears about them and they receive little or no traffic.
Even though there are millions of blogs out there I only visit 10 on a regular basis. I visit only the ones that consistently provide quality in the areas I am interested.
People have a tendency to find blogs that have high quality content and ignore everything else.
2. People will bookmark and retweet your stuff
Quality content is bookmarked by others and tweeted about on Twitter. It is submitted to Digg & StumbleUpon. All of these things generate massive amounts of traffic.
But the real magic is that quality content turns readers into people into spreaders. If I come across a great blog post I will often Stumble it and tweet a link to it. This results in more readers which in turn means more people are spreading the word.
It is this snowball effect, sometimes called ‘going viral’, that creates large amounts of traffic.
A few weeks ago I wrote a high-quality post called “How To Build Back Links Super Fast” and I submitted it to StumbleUpon. I was absolutely amazed at the amount of traffic the post received from StumbleUpon. It received 3 times as much traffic as any other post I had written.
If your content is average or mediocre none of this will happen.
3. People will subscribe to your RSS
Consistent quality can help you build up your RSS readership. And the more traffic you get the faster your RSS readership will grow.
Looking at the readership of Problogger we can see that there are well over 120,000 readers!
This readership rivals many newspapers in the United States. But unlike many newspapers Problogger has only been around a few years. This was accomplished with quality content.
And every time a new post appears over 120,000 people are notified. This results in tons of traffic!
4. Quality Means More Page Views & More Money
The average person will visit many more pages on a blog with quality content. And they will be more likely to revisit it later.
If you make money off of Google AdSense or other advertising then more page views means more money in your pocket.
In my experience quality content can generate 10 to 20 times as many page views.
5. Product Recommendations Have Credibility
Many people try to make money on the Internet by promoting different products. Some have gone as far as to actually buy the product and write a review of it.
But all of these people have trouble with credibility. How is someone going to trust what you have to say?
If you have a blog with quality content then you’ve already built a relationship of trust with your readers. If readers are impressed by what you give away for free then they are more likely to trust you and purchase recommended products.
This means more money in your pocket.
6. Building An Email List Is Easy
I believe the best way to build long-term traffic is to create an email newsletter that you send out periodically to your subscribers. Inside of each newsletter are links to different blog posts on your website.
But how do you get people to give you their email address and join your newsletter?
If you have a lot of quality content then this is easy.
Simply take some of your best work and create a short PDF that solves a common problem your readers have. 3-10 pages is all you need. The PDF should have a good title that promises the reader to solve a problem they have.
And anyone can get a free copy of the PDF when they join your email newsletter.
If you have quality content then your readers will trust you with their email address and join your newsletter.
What do you think?
I would love to hear your thoughts so leave a comment below!Cool Free Stuff from Nick
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{ 4 comments… read them below or add one }
Hey Nick,
You are so right in your assessment that very few blogs or websites include GOOD content. Good content doesn’t have to be hard to produce, PLR that is rewritten and updated with the new webmasters slant and personality can be a good jumpstart for content especially while getting your feet wet writing.
Scott Thrall
I agree that good content is critical. In my experience PLR seldom has the quality I am looking for.
I agree with you for what I look for in the different blogs I visit is the quality of the content. If it interests me I make it a point to visit that site again to check for more.
Exactly. But most sites are boring and people never come back to them.