Email Marketing Case Study
I have heard that you should put someone’s name in the email subject line when sending an email to your list.
Example Subject line: Jim, here is the latest blah blah
I have been doing that for a while now and today I decided to actually test this idea.
So I sent out an email today and half of my list had their name in the subject and the other half didn’t have their name in the subject.
In the email there was a link to my blog and I tracked how many people clicked on the link.
Here are the results
Subject with name: 30 clicks on the link
Subject without name: 32 clicks on the link
The email without a name actually did a little better! But statistically there is no discernible difference; they’re effectively the same.
The important lesson I learned is that there is no substitution for testing.
Whenever I send out an email from now on I am going to split test some element of my campaign. I have made a list of 5 things to split test and will think of more.
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{ 2 comments… read them below or add one }
Interesting test. As someone who gets lot’s of email I am immune to seeing my first name in the subject (that and I usually spell it wrong for lists on purpose).
I think people need to change email marketing overall to be less sales and more advice. We trust our friends so build that rapport first.
That’s the key here- build a relationship of trust.