Comments on: Email Marketing Case Study: Should you put the person’s name in the email subject line? http://nickstraffictricks.com/1773_email-marketing-case-study-should-you-put-the-persons-name-in-the-email-subject-line/ Getting Traffic Is Easy. Let Me Show You How. Wed, 08 Feb 2012 20:51:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nick Stewart http://nickstraffictricks.com/1773_email-marketing-case-study-should-you-put-the-persons-name-in-the-email-subject-line/comment-page-1/#comment-3784 Nick Stewart Wed, 04 Nov 2009 13:43:35 +0000 http://nickstraffictricks.com/?p=1773#comment-3784 That's the key here- build a relationship of trust. That's the key here- build a relationship of trust.

]]> By: Brad Gosse http://nickstraffictricks.com/1773_email-marketing-case-study-should-you-put-the-persons-name-in-the-email-subject-line/comment-page-1/#comment-3783 Brad Gosse Wed, 04 Nov 2009 13:09:57 +0000 http://nickstraffictricks.com/?p=1773#comment-3783 Interesting test. As someone who gets lot's of email I am immune to seeing my first name in the subject (that and I usually spell it wrong for lists on purpose). I think people need to change email marketing overall to be less sales and more advice. We trust our friends so build that rapport first. Interesting test. As someone who gets lot's of email I am immune to seeing my first name in the subject (that and I usually spell it wrong for lists on purpose).

I think people need to change email marketing overall to be less sales and more advice. We trust our friends so build that rapport first.

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