Two Simple Steps to Making Money with AdSense

Making money with AdSense is a very simple procedure. What it involves is you having a website, registering with Google’s AdSense program, getting the AdSense code from Google and pasting it into your website. Google lets you choose special features such as color and size so that the AdSense ad fits right in with your website look.

The first stumbling block might me knowing enough about web design to include the AdSense ad but usually a person knows enough about web design and have done their own website or they have hired someone to do it for them. If you know enough to build your own website, then AdSense will not be a challenge. If you don’t know enough you have hired someone to build a web site then you just give the code to the person who build it for you and tell him or her where you want it placed.

When visitors visit your website they see the Google Ads the AdSense code displays. These ads relate to the topic of your web page. It’s clever but the code “reads” your page, sees what the main topic is and pulls in ads related to that topic. In other words, the ads sense the topic of the page. Hence the name, AdSense. You get paid when someone clicks on one of your AdSense ads.

Here is something you need to know. You cannot click on your own ads. Oh, if you click on one or two it might not hurt, but if you click on your own AdSense ads, it looks like you are trying to cheat the system and you can easily be banned from AdSense. Google is very careful about protecting its advertisers and they don’t want people wasting advertisers’ money with fake clicks.

This sounds very easy. Well, there is one small problem and that is – to get clicks on your AdSense ads, you need traffic to your website. The more page impressions you have, the more chance you have of people clicking on your ads. AdSense looks at what it calls Click Through Rate (CTR). CTR is the number of clicks an ad gets divided by the total number of ad unit impressions the ad got. If you have 10 ad impressions, that means the ad showed up 10 times to viewers which means that these 10 people visited your site. If one person clicked on an AdSense ad, then your CTR is 1/10 or 10%. Also you get paid for one click – which could mean four cents or four dollars depending on the cost of the ad to the advertiser.

The pressure is on you to carry out two simple steps – step one is to pull people to your website and step two is to have content on your website that will make people want to stay and look around. If they do not look around, they will not see your AdSense ads and if they do not see them, they will not click on them and you will make no money from AdSense.

While this is a basic introduction to AdSense, the information here really is all you need to succeed with AdSense. Build your site, add Google Ads, draw traffic, and cash your Google AdSense check.