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Link Building Part 1: Why Your Site Needs Links

This is part of my 30 Days To More Traffic Video Series

Imagine a house without windows. That is what your site is like without links. No one can see in if you do not have an opening into your world. The first thing you need to do is have people link to your site.

Think of links like votes. You want to be class president, you need votes. You want to be a congressperson, you need votes. Guess who gets to be the president. Yes, you got that right. The person with the most votes.

Guess who gets the visitors. Right, again. The site with the most incoming links.

PageRank

Before discussing incoming links, let me tell you about PageRank. This is a method of analyzing links so that the value of a website can be measured. No, the Page in PageRank does not refer to page as in web page. That is the last name of the man who came up with the idea. Larry Page is also a co-founder of Google.

PageRank measures the links that a page has and uses that to figure out how valuable the page is. It begins with the concept mentioned above, where each link is considered a vote for that page. What PageRank then does is analyze the important of each “vote”. The more highly ranked (on a scale of 0 to 10) a web page is, the more weight that link (or vote) carries.

Building Links

Fine. You have your webpage. If your mother, brother, and sister also have webpages and they link to you, the three links are nice to have. However, if their pages have PageRanks of 0, then they will not be drawing much traffic or interest your way. The New York Times has a PageRank of 8. Now getting a link from that site would be worth something.

The big question is how to get high-ranking links to your site. There are, believe it or not, sites that high ranking sites that will sell links to people willing to pay to buy their status in the Internet community. Be careful with this as Google watches for this kind of behavior and can pull rank.

The best method of getting good links is to provide a quality site that makes others want to link to your site. Give them something to visit and a reason to come back.

Write articles with good content and submit them to article directories with your site link in the resource box or included in the main body of the articles. If your articles get posted on a site then you have a link on that site to your site.

       
       

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{ 7 comments… read them below or add one }

Search Engine Rankings November 25, 2008 at 12:58 pm

Love your post!! Finally someone got it right!!! Would you mind if I put a blogroll link back to your post? :)

Reply

Blumenversand May 25, 2010 at 12:48 am

“submit them to article directories” …
“If your articles get posted on a site then you have a link on that site to your site”

It is important to mention that the listing of your article on the article directory site is good, but more important IMHO is the syndication of these articles, meaning other websites can use your content on their sites and you gain backlinks via this distribution.
Example: I have 3 articles sitting on Eza which got 72 views by potential other publishers. A backlink check I did recently revealed that about 40% of those really published my article on their sites with working backlinks. Not too bad for 4 hours of work.

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How to Speak Japanese May 25, 2010 at 3:04 am

@Blumenversand
you mentioned that about 40% of those who really published your article on their sites are linking back to your site. Did you get an incrrease in PR and did you also get traffic?

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Affiliate Marketing May 29, 2010 at 4:52 am

Absolutely Nick.

Backlinks are an essential part for all the sites I personally own.

I was very surprised to see my blog jump from a Page Rank of 0 to 4 in about two months after its inception.

I got phone calls after that from marketing buddies of mine asking me how I did it, my reply: “backlinks”.

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Self Help For Women May 30, 2010 at 8:06 pm

You hit it right on the head when you mentioned to give people a reason to want to link to our site, quality. And the best things about this is that the more people link to our website because they like it the more Google will love our sites too. Very cool. Thanks.
Self Help For Women’s last blog ..The Linden Method Review My ComLuv Profile

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18k gold chain June 3, 2010 at 7:04 pm

Talking of backlinks, how many backlinks does one need to rank?

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Nick Stewart June 4, 2010 at 7:40 am

It all depends on your niche and your keywords.

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