You put all this effort into getting traffic to your website but you’re probably losing money. Let me show you how.
Video: 1 Simple Way Your Website Is Losing Money
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{ 10 comments… read them below or add one }
Nick,
I run FireFox with the AdBlocker too.
It is useful to have a better browsing experience on some sites, but at the same time it can confuse us advertisers when it is blocking our own Ads.
One method that worked for me was to self-host banner images and serve them as background images. Then you dimension the space around the image in the style sheet for the DIV section where the Ad is appearing.
Maybe another idea is to specify image dimensions a few pixels away from the standard banner size values?
.-= Internet Marketing Coding's last blog ..Affiliate Link Cookies =-.
Those are all very excellent ideas. Thank you for sharing!
Hey Nick,
Speechless.
Thanks for sharing.
J.
You could also be losing money if your targets are using Google Chrome and savvy enough to find the Adblock extension for Chrome as well, which can be installed from https://chrome.google.com/extensions/detail/gighm…. I believe there's also something similar for IE but I don't endorse IE so I won't bother to mention more about it.
.-= San Diego Wedding DJ's last blog ..Twitter Weekly Updates for 2010-04-19 =-.
Good point. I don't use any sort of extensions for Google chrome or Internet Explorer so I didn't think of that.
Ad block has hurt adsense users. I can tell CTR are down because people are not clicking enough. I can get a 5-6% using a bland template but people who want to freeload and dont feel like anything should cost them a dime well they are hurting the web.
.-= Killer ab workout's last blog ..Is Your Calf Training Routine Effective? =-.
I think the challenge here is to figure out how to best adapt. If you look at your website in the advertisements that always show up in your AdSense ads then you can contact those companies and advertise directly with them instead of going through the Google AdSense middleman. This would give you a lot more money and then you wouldn't have to be worried about having your ads blocked.
Good eye, Nick. I had no idea that thing existed. I guess I should have, though. Shame on me. Thanks for spreading the word.
don't know if it helps, but for ads on one of my sites I created custom ads from the banners my merchant provided.
I cut a banner in 2 pieces ( e.g. 480 wide is now 300 wide) so that not the whole content is shown. I created an other banner (180 pixels wide) telling something like: "Check out what piece is missing here". I get lots of clicks and some conversions.
I also never name a banner as advertisement but use names like productinfo, bestsellers etc
Excellent ideas. I should've considered that. I think I actually put the word 'ad' in the image name.