Your Emails Sound Desperate!

This is a guest post on Your Emails Sound Desperate! by Willie Crawford. His site is: TheInternetMarketingInnerCircle.com

Like many of you, I’m subscribed to far too many lists. I stay on many of them to see what my competitors and potential JV partners are up to.

One trend that I’ve noticed in many of the ezines that I’ve subscribed to recently is that they often have a noticeably “desperate” overtone.

When I read the advertorials in these ezines, what I “hear” is….

“I’ve never made a sale a day in my life, am extremely desperate, and really, really, really hope that you’ll be the one person to buy from me today.”

That’s a slight exaggeration, but not much of an exaggeration.

If you do publish an ezine, before sending out each issue, take a moment and ask yourself what the overall “tone” is. Sounding desperate CAN’T inspire trust and confidence in your readers. Instead, it says to them that since you haven’t figured out how to make even a few sales, then what you’re recommending to them probably hasn’t worked for you.

Consider the expression, “Obviously you can’t transmit something you haven’t got!” That’s what a lot of your readers are thinking, and a desperate sounding email clearly shows what you haven’t “got” yet.

I asked Rich Schefren, in a one-on-one at the beginning of this year, “What is a person suppose to do instead of faking it until you make it.” His answer was to be your authentic self. That answer is, in my opinion, what the ezine publishers who “see themselves” in my post, should do.

Rich went on to explain that you should just identify what you DO know, and what IS working for you… and share that.

Ok, I’ll get off my soapbox now