Making screencasts (short informative videos) is a great way to get traffic to your site and promote you ebook or product.
Roger C. Parker has put together a list of 10 ways authors can profit from instant screencasts for Twitter they create for free
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Screenr: Screenr allows you to create instant screencasts for Twitter. You don’t need to download any soft.. http://twurl.nl/20h8aj
Nice find.
I got a few good ideas from that site for promoting a new product in the near future.
It not just for twitter, the ideas are generally applicable.