Welcome to Day 11 of 30 Days to More Traffic!
Introduction
You may have heard about viral marketing and viral this or that.
One of the easiest ways to get traffic is to create a viral email that people will forward to others.
Case study
My Mother loves to bake and in November of 2007 she forwarded an email to me with a list of 100 recipes for every imaginable cookie.
Now the email didn’t actually have every recipe but rather contained 100 links to the recipes on northpole.com
Someone at northpole.com had the bright idea of sending out an email with links to all their recipes.
They knew that people like my Mother would forward this email to everyone she knew that liked to bake.
This one email sent a flood of traffic to the northpole.com
The great thing about this is that it is so easy. No autoresponder is needed.
Simply craft an email with a list of pages on your site about a particular topic and send the email to a bunch of people who would like this information. If the information is good enough they will forward it to others.
Below is a screen shot of the actual email with 100 cookie recipes my Mother sent me
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{ 4 comments… read them below or add one }
Dennis Edell 06.27.08 at 1:47 pm
No so easy for Internet marketers. How many people on their “personal email list” are going to care?
Garden gnome 06.30.09 at 11:25 pm
Sounds like a good idea if your email list contains people who are genuinely interested in whatever you are promoting. If not you can include an email signature that includes a link to your site at the bottom of all the joke emails you forward in the hope that someone somewhere in the world will click that link.
Nick Stewart 07.01.09 at 1:58 pm
> Sounds like a good idea if your email list contains people who are genuinely interested in whatever you are promoting
This is the key. If people are interested in what you’re promoting and you’re going to go nowhere.
dadul 07.02.09 at 2:53 pm
great post