How to get Traffic Day 11: Going Viral with Email

by Nick on June 26, 2009

Welcome to Day 11 of 30 Days to More Traffic!

Introduction

You may have heard about viral marketing and viral this or that.

One of the easiest ways to get traffic is to create a viral email that people will forward to others.

Case study

My Mother loves to bake and in November of 2007 she forwarded an email to me with a list of 100 recipes for every imaginable cookie.

Now the email didn’t actually have every recipe but rather contained 100 links to the recipes on northpole.com

Someone at northpole.com had the bright idea of sending out an email with links to all their recipes.

They knew that people like my Mother would forward this email to everyone she knew that liked to bake.

This one email sent a flood of traffic to the northpole.com

The great thing about this is that it is so easy. No autoresponder is needed.

Simply craft an email with a list of pages on your site about a particular topic and send the email to a bunch of people who would like this information. If the information is good enough they will forward it to others.

Below is a screen shot of the actual email with 100 cookie recipes my Mother sent me

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{ 9 comments… read them below or add one }

Dennis Edell June 27, 2008 at 7:47 am

No so easy for Internet marketers. How many people on their "personal email list" are going to care?

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Garden gnome June 30, 2009 at 5:25 pm

Sounds like a good idea if your email list contains people who are genuinely interested in whatever you are promoting. If not you can include an email signature that includes a link to your site at the bottom of all the joke emails you forward in the hope that someone somewhere in the world will click that link.

Reply

Nick Stewart July 1, 2009 at 7:58 am

> Sounds like a good idea if your email list contains people who are genuinely interested in whatever you are promoting

This is the key. If people are interested in what you're promoting and you're going to go nowhere.

Reply

dadul July 2, 2009 at 8:53 am

great post

Reply

How to Speak Japanes March 25, 2010 at 8:13 am

as Garden gnome mentioned jokes, does anyone have an idea on

"are jokes copyrighted?"

Reply

Nick Stewart March 26, 2010 at 6:20 am

It's hard to know for sure what is copyrighted and what is not when it comes to the Internet. You should probably consult a copyright attorney.

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How to Speak Japanes March 26, 2010 at 7:12 am

thanks for the reply – thought that you maybe have some wisdom on this.

The resources found on the net are not so informative.

Have a good weekend

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Nick Stewart March 27, 2010 at 10:08 am

Thanks. Let me know if you have any traffic questions:
http://nickstraffictricks.com/1964_ill-give-you-a…

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Feriensprachreisen August 26, 2010 at 7:41 am

Will try this with one of my upcoming newsletters.

Just make sure that you also have a signup form for your mailing list on every page you link to. So if this goes viral, than you could also increase the size of your list.

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