How to get Traffic Day 18: Article Marketing

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Welcome to Day 18 of 30 Days to More Traffic!

Introduction

This is perhaps the most popular way of driving traffic to a site for Internet Marketers, but you can use the same traffic tricks for a general website. Write a 500-word article with SEO in mind and submit it to ezinearticles.com. Be sure to place a link to your URL in your bio along with a tasty line or two about why the reader should visit your site.

You can also take a single article and “spin” the words in the content around then submit each original article to other ezine directories such as goarticles.com, articlecity.com, associatedcontent.com, articledashboard.com, articlesbase.com, and searchwarp.com.

Spinning

Spinning an article simply means taking the information from an article and rewording each line. Spinning content can be done manually or you may enjoy using a free content spinner like the one at jetspinner.com.

You might also want to consider using different main keywords in each article, so you’ll have a better chance of your article coming up in different searches (remember, compete for highly searched keywords as well as those terms searched for only 100 times per month, as well as seasonal keywords!).

Besides the direct traffic you’ll be getting from your articles, you’ll also acquire new one-way incoming links. With all that I’ve said in mind, let’s sum up how effective article marketing can be for sending traffic your way.

Benefits:

• Direct traffic from articles
• Direct traffic from websites who digitally reprint your articles.
• Traffic from search engine traffic your articles receive.
• One-way incoming links from both the article directories and the sites that republish your articles. Remember that incoming links (especially one-way) are essential for generating search engine traffic.

If you’re having trouble getting incoming links, article marketing should be a good focus for you easily acquiring them. More incoming links equals more weight in the search engines.

Consider these techniques when applying article marketing:

Write three articles on the same topic. Submit one to article directories. Put the other two on your website. In your bio box, tell readers they can read parts 2 and 3 at your website.

This may sound like a dumb statement, but only write about things you know others want to read about. Otherwise, you’ll get no traffic to that article to begin with. So write interesting articles or hire someone to write them for you.

Be sure to write in a fashion that your readers will 1) grow trust for you, 2) gain knowledge because of you. In internet marketing, articles can be powerful tools even in the sales process.

Private Label Rights

To make things easier you can buy Private Label Rights to articles for dirt cheap. For slang, we call this content “PLR.” When you own Private Label Rights to content, you can reword the information and submit the spun articles to ezines. However, it all depends on what specified rights you retain when you purchase Private Label Rights.

I highly recommend using PLR. You can get 500-word articles often for under a buck. This saves countless hours of work, especially if you’re working in a niche you’re not an expert in.

Use a PLR membership site such as plrpro.com or search for groups of PLR articles to purchase online. Search for buy PLR into your search engine and you’ll find what you’re looking for. You might also want to try Warrior Forum and ask if anyone has any good PLR on your niche.

Article Marketing by Steve Wagenheim

This is probably the cheapest of all the methods because it’s virtually free. Your only cost is web hosting and the cost of your domain name. Submitting to article directories is free so take advantage of it.

Okay, how do you get the most out of this?

Well, that’s where a lot of people disagree, unfortunately. So this is the tactic I choose. Others are welcome to add their 2 cents.

I choose not to fight the masses. So I go after the keywords that don’t have as many competing sites but still have a decent number of daily searches according to Wordtracker. I make my cutoff 50 daily searches and no less. Competing sites I cut off at no more than 50,000. Yeah, I’m picky, but the keywords I target that meet this criteria bring me decent traffic.

I do not plaster my articles all over the Internet because I am building for the long time. I don’t want duplicate content to ultimately turn my search engine rankings to dust. Yeah, I know, there are those who argue that duplicate content penalties are a myth. I’m not going to get into that here. I’m just letting you know what I do, and that’s to submit to just a few places and different articles for each. Ezine Articles is still the king in my book.

When you submit articles, make sure your articles are informative and the resource box has a strong call to action. Resource boxes that read like “John Doe is an author and has a degree in…” won’t cut it. You need to write something like…

“Sick and tired of <whatever the problem is>? Want to finally <what the solution is their looking for>? Then go to my site at <URL> and get your free report on <whatever your solution is>. Start <whatever they are trying to do> TODAY!”

This is what I do and my opt ins come regularly everyday.

Try to write at least 3 or 4 articles a day. Why?

Well, that’s where the rating of this method comes in.

Quality Of Traffic – 10. These are people who are specifically looking for this information. You can’t get much more targeted than this. If the site in your resource box is a solid match for the content of the article, you should get quite a few opt ins.

Speed Of Traffic – 10. You’re going to start getting this traffic right away, as soon as those articles are posted. With Ezine Articles, it’s 6 to 24 hours once you’ve reached Platinum status, which only takes 10 articles submitted.

Quantity Of Traffic – 3. This is the big problem with article marketing. You’re not going to get a lot of traffic in the beginning because you don’t have many articles in circulation. However, once you have built up a nice article base, you will start to see the quantity of traffic increasing over time.

Article marketing is what I call the long haul process. It’s not a quick fix like Adwords, which you can pay for dearly if you don’t do it properly, but it’s a cheap way to get highly qualified traffic fast. Over time, the amount of traffic you get WILL increase, but you have to write everyday.

This section written by Steve Wagenheim. If you want a fool proof step by step formula for writing articles in under 30 minutes…check out the link below. It’s a book written by Steven Wagenheim who has the number 1 rank at Ezine Articles for the category of Internet Marketing…beating out over 4000 other contributors.
http://www.honestincomeprogram.com/tcawamg.html

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