Its been quite a month for search, including significant changes to the search engines pages, as well as a number of noticeable acquisitions for the mighty search behemoth that is Google. In particular Google’s recent acquisition trail would tend to suggest very much a focus on search and social – something we haven’t seen recently with a number of Google’s acquisitions.
New changes could mean massive changes for SEO. This would suggest that Google very much appreciate the threat of a united Bing/Yahoo alliance – a move I can’t help feeling still has a lot of mileage in it despite many recent studies suggesting that Bing wins have mainly been the expense of Yahoo (Neilsen and Holistic Search) – and that social continues to be a medium to long term target – particularly if you look at three of the acquisitions made during the last month alone – those of Like.com and Angstro in particular (and even more so if you look how some of Google’s past acquisitions are now coming to fruition – such as Android (acquired August 2005) and Doubleclick (April 2007 – and now being expanded to include natural search tracking)
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