We’re a little too focused on collecting humans like marbles.
Our fans. Followers. Subscribers. Impressions.
Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty good that you’d actually be seen, and command a fair bit of someone’s attention, at least for a few moments.
Read: Going Beyond Social Media Reach
