Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another set of websites to see how they convert visitors into buyers.
This time I’ve chosen a few UK supermarkets that allow you to place orders online. This is an interesting topic given that Amazon recently moved into the grocery market and therefore started competing directly with established supermarkets.
Read: Case Study: Which Online Grocer Has The Best Conversion Process
