You may have been savvy enough to adhere to the rules of blog post title tips and good content creation, but are you leaving money on the table by failing to interlink your blog posts and pages to keep your visitor in your sales funnel?
Unfortunately, this is a common mistake most bloggers make.
It’s such a simple way to cross promote your business, but we’re lazy, we’re rushed – or we’re just ignorant about this strategic blogging secret.
If you’re selling ad space on your blog, then it’s even more vital to your financial success.
Here’s how you can showcase more of your blog from the first point of entry your public sees:
- Offer up another bite of information.
When a waiter comes to your table to clear the dinner dishes, he’s going to hand you a dessert menu. You need to be doing the same thing – show your readers another link to a post they might enjoy or find informative.
At the bottom of each post you’ll see a list of “Related posts”. This is managed by using the WordPress Related Posts Plugin. - Showcase your posts on your sidebar.
Your sidebar isn’t just for selling ad space or sticking affiliate banners – it’s a prime spot for you to cross promote pages within your blog that have long since left page 1. Create a section that says something like, “Best Blog Posts” or “Top Rated Blog Posts” so your readers will want to participate. - Create a list and make your audience work for it!
Instead of sticking the top 10 list in one blog post, divvy the tips up and make a single blog post for each one of them. At the end of each tip, have the link to the next tip. This works for any niche – “Worst celebrity beach bodies,” “Top 10 SEO mistakes,” or “10 Hot Niche Ideas for Marketers.” They’ll keep clicking because they want to see the whole list.
If you let your blog posts sit stagnant, they’ll simply leave page 1 and never be seen again – unless the post page itself happened to be highly ranked in the search engines. Make sure you capitalize on every entryway your blog has but piling their plate full of more reading options, which also gives you increased selling opportunities!
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Not to mention all the SEO goodness derived from inter-linking related material.
Dennis Edell’s last blog post..Guest Post: DaBlogger Tells His Experiences with Social Bookmarking
Yet another good tip that I can add to my blog. I will upload the related post plug in. Thanks.
Thanks Katina.
The problem that I have with #3 is that I haven’t figured out how to keep pages 2 thru N from showing up on the main page. I’ve looked at a couple pagination plugins, but I haven’t had the time to really look into them yet.