Today I want to talk about an awesome tool I found for finding profitable niches.
And it’s totally free!
How it works
You can access this tool by going to:
http://www.google.com/sktool/#keywords
Here is a screenshot of what that page looks like:
On the left-hand side you’ll see a series of top level categories, like apparel, beauty and personal care, computers, etc.
Clicking on one of these categories will bring up some keyword information that will help you to find profitable niche.
For example if I click on the apparel category I see the following:
In the first column we have are keyword and they are sorted with the most searched for keywords on top.
In the second column Google gives us an estimate for the number of monthly searches. This is a count of how many people are searching for this particular keyword each month.
In the third column gives us a rough idea about the competition. To be honest I don’t find this terribly useful and usually ignore this column for the most part.
The fourth column is the suggested bid amount. This one is very useful. If you are running Google AdSense on your site you want this number to be high because it results in more profitable clicks from your visitors. If you’re doing pay per click advertising and paying for clicks and a higher number means there’s more competition.
Use it to find profitable niches
So what you want to do here is find keywords that have a decent amount of searches, say 5,000 to 10,000 at the very least, and you want to find keywords that have very little competition.
Spend some time drilling down into the categories and subcategories on the left side of your screen.
Once you have found what looks like a good keyword, then click on it (the keyword in the keyword column should be a link) and that will bring up a Google search for that keyword.
On the page that comes up you will see something like Results 1 – 10 of about 25,500,000
Example search for baby names:
So we see that there are 25,500,000 pages competing for baby names.
This number is high and indicates a lot of competition. Too much competition for me.
You want to find keywords with a competition of 500,000 or less.
Personal Example
A couple days ago I spent some time and drilled down into the category:
Beauty & Personal Care >> Face Care >> Acne
And I found the following keyword:
home remedies for acne
There are 10,000 searches for home remedies for acne.
And there are only 404,000 sites competing for home remedies for acne.
Searching for “home remedies for acne” (with the quotes) I see that there only 146,000 sites competing for that exact phrase.
Next I did a search for sites with the words home remedies for acne in their title:
allintitle:home remedies for acne
Only 869 pages have this keyword in their title.
Then I did a search for sites with the words home remedies for acne in their url:
allinurl:home remedies for acne
Only 538 pages have this keyword in their url.
This seems like it may be a really good keyword with low competition.
So I bought the domain: http://homeremediesforacne1.com
This domain should be getting decent traffic soon.
Conclusion
Spend an hour and search for some new niches.
It may take you some time to find these keyword but that time is an investment and well worth it.
What do you think?
Leave a comment below and let me know what you think.
What do you think?
I would love to hear your thoughts so leave a comment below!
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{ 3 comments… read them below or add one }
I would tell that Google is stepping ahead to provide you a single bit of tool for every purpose. But the google keyword tool is somewhat like piting up on it. I have used this in past with another tool from serp analytics but found some broad results from google. So i throw it off and now only using only tool from serp analytics and it can be found here http://www.serpanalytics.com/tools/top_keywords
I would agree with Hughes if he is saying that Google seems to be keen to help website owners find ways to find more traffic their Keyword tool is better that anything else I have found (including the website he reccommends) both the free ones and some tools I have paid for.
Nick when you say “Spend some time drilling down into the categories and subcategories on the left side of your screen”. Do you mean search for long tail keywords to exploit?
Regards
Sean
Yes look for long tail keywords.