Nick's Traffic Tricks » email

Get more traffic from your email

Nick — Mon, 18 Apr 2011 14:08:20 +0000

You can get traffic from each email you send by including the URL of your website and a short teaser or tagline for it. And the best part is that it requires almost no work on your part; once you add the URL and teaser to your signature it will always be included in each email you send and you will get additional traffic.

Example
Getting traffic is easy. Let me show you how.

http://NicksTrafficTricks.com

A whole new level

This concept is not new for most of you. But WiseStamp takes it to a whole new level.

One of the coolest things that it does is include a link to your latest blog post as part of your email signature.

And it’s totally free.

Watch a video demo

How to get Traffic Day 26: Give something away for free

Nick — Sat, 11 Jul 2009 01:00:59 +0000

Welcome to Day 26 of 30 Days to More Traffic!

Introduction

Today I want to talk about how to use free stuff that you give away to get more traffic.

If you have an ebook, special report, piece of software, or any digital info that is of value to others you can give it away to others and get traffic in return.

The goal here is to give away something of real value and get readers to forward it to their friends.

To keep things simple we are going to assume that you’re giving away an ebook though these ideas apply to other things as well.

Creating the ebook

You must start with something of value, cannot stress this enough, people will not forward something to their friends unless it has real value.

In creating the ebook make sure that it contains a link to your site in the header/footer and at the beginning (the most read page).

For software be sure to also place a link to your site in a place where the user can see it and click on it.

NOTE: Make double sure the link is clickable and that your site does come up correctly. Never put a url in it and assume people will open up a new browser wind and type in the url. People are lazy.

Put in a copyright statement encouraging others to pass on the ebook as they wish as well a disclaimer statement.

Copyright Statement Example

Here is what I put on the first page of Nick’s Traffic Tricks:

This report is free. You may give it away. In fact, I encourage you to give it away.

This report can be sold but I recommend not selling it as anyone can get for free at NicksTrafficTricks.com/nicks-traffic-tricks-2008/

This guide can be combined with any package or bundle, sold or given away.

The only thing I require is that the report is not modified in any manner.

The strategies in this report can be to generate a flood of traffic to almost any website.
However, what you do with these techniques is up to you. Because I don’t know you, don’t know your skills and – most important of all – don’t know how persistent you’ll be, I can’t make any guarantees.

In the introduction & conclusion portion of you ebook, ask people to send it to others. Sometimes it works best to simply ask others to send it to others.

When you link to your site make sure the link is enticing, promising additional information.

Many ebooks have an appendix at the end. Instead of putting an appendix in your ebook put the appendix on your site and link to it. This not only sends traffic to your site but also allows you to keep your appendix up to date, adding further value to your ebook.

Keep your ebook relatively focused on single subject. If it solves a problem make sure it solves it well and solves nothing else.
Viral ebooks tend to small and easy to download, making it easier for others to download and email to others.

Add page numbers, have fonts be standard size

Have a minimum of 3 people proof read it.

Packaging

If you link to the ebook in pdf format then when people click on the link to the pdf it will automatically load the pdf in the browser.

If instead you link to a zipped file (which contains the pdf) they will be forced to download it to their computer, making it easier for them to read it later and forward it to others.

In the zip file also include a file that links to your website.

To do this open a new file in NotePad and save it.

An example filename might be Traffic_Tricks_Blog.htm

Be sure that the filename contains no spaces, is something that gets the viewers attention, and ends with .htm

Inside the file type the following:

What this chunk of HTML code does is tell the browser to immediately redirect to:
http://www.nickstraffictricks.com

Simply replace http://www.nickstraffictricks.com with your own url and then save.

Be sure to test your redirect!

Now everyone unzipping the file will see a file and if they open they will be sent to your site.

You can do this for affiliates stuff too. Just don’t abuse it. If you irritate people they won’t pass on your ebook.

Distribution

Now that your ebook package is ready there a many ways to distribute your freebie and start receiving traffic:

Make a page on your site outlining the ebook and its benefits with a big DOWNLOAD HERE graphic and ask your friends to put it on their sites.
Put a link to your freebie in your email signature
Post on WarriorForum with a link to your freebie
Upload your freebie to Scribd
Use forums to distribute your ebook. Read Traffic From Forums
There are many people with large email lists in your niche. Find out who they are. If my niche was Poodles I would Google poodle email list or poodle newsletter or poodle news and see who comes up in the search results.
Chances are they have a sizable email list. Subscribe to their list and respond to one of their emails.
What you’re going to offer them is to have their affiliate link at the top (header) of every page and you keep the link to your own site in the footer. All the list owner has to do is send an email to everyone on the list with a link to your ebook. The list owner wins by having an affiliate link in the ebook being distributed and you win by having everyone on the list read an ebook with a link to your site!
Find other people selling related products and offer to have your ebook bundled with their product. In return give them a link in the header of your report.

How to get Traffic Day 12: Build an Email List

Nick — Sat, 27 Jun 2009 05:00:15 +0000

Welcome to Day 12 of 30 Days to More Traffic!

Introduction

Today I want to talk about building an email list to get more traffic.

I know this goes without saying but I am going to say it anyway: Do NOT Spam people or anything akin to it. Period. End of story.

Building an email list is great way to nearly guarantee traffic to your site. Just make sure people signed up to be on your list.

On your website you should have a place where visitors can opt in to your email list and in return they get some sort of freebie like an ebook or free report. Have your first automatic follow-up email send him to your freebie’s download page.

Tips & Tricks

Use the double opt-in when you are building your subscriber list. What this means is that when someone signs up to your mailing list, you have to make sure that you really do have their permission. The typical way of doing this is to send an email to the person and ask them to click on a confirmation link before they are officially added to your mailing list.
Offer subscribers an easy way to unsubscribe from your mailing list.
Right up front let people know how often you will be emailing them. Sometimes email marketers will let people know that they will not be emailing them more than once or twice a month but do not mention specific days (second and fourth Tuesdays) or dates (15th and 30th). Others say that they will be emailing once a day for a week and then once a month.

Now this might sound like a lot of work but services like AWeber has made it easy.

I recommend using an auto-responder such as AWeber for traffic via email. It may not seem like you’re driving much traffic to your site at first using an auto-responder, but when your list grows to over 1,000, you can easily drive at least 250 visitors to a page of your website just by sending out one email.

What’s great about using an auto-responder is that you can both send one-time email broadcasts and also pre-write the emails that will be sent out automatically over time.

So instead of a visitor coming along and leaving (never to visit your site again) if he opts into your email list, you’ll see revisits from him. The best way to get someone to opt-in to your email list is to give something away of value, like a report or ebook in PDF form.

Why should you use AWeber?

Experts state it often takes 7 or more messages before prospective customers make a purchase.
Unlimited campaigns, lists, follow up messages, and newsletters.
Reliable, >99.34% email deliverability, fast.
51+ Templates for newsletter and follow up design.
Easily create and add opt-in web forms to your website.
Free training guides and videos.
Expert unlimited free customer support.

Other Thoughts

When someone signs up for your list they are taken to a boring white page that says something like “Thanks for signing up for Nick’s List. Please check your email to confirm your subscription”

The problem is that many people don’t put anything else on the page besides the message about checking your email. So make sure you put something else on the page like a link to other sites you have (for free traffic) or offers for other people’s products (for nice affiliate commissions).

When you signup for others’ email lists you may find they also have a boring white “go check your email page”.

If this is the case, contact the owner and ask them to put up your link on their boring page, giving you free traffic. You can have an agreement where you both link to each other’s site from your “go check your email page”, resulting in more signups and traffic!

How to get Traffic Day 11: Going Viral with Email

Nick — Fri, 26 Jun 2009 05:00:22 +0000

Welcome to Day 11 of 30 Days to More Traffic!

Introduction

You may have heard about viral marketing and viral this or that.

One of the easiest ways to get traffic is to create a viral email that people will forward to others.

Case study

My Mother loves to bake and in November of 2007 she forwarded an email to me with a list of 100 recipes for every imaginable cookie.

Now the email didn’t actually have every recipe but rather contained 100 links to the recipes on northpole.com

Someone at northpole.com had the bright idea of sending out an email with links to all their recipes.

They knew that people like my Mother would forward this email to everyone she knew that liked to bake.

This one email sent a flood of traffic to the northpole.com

The great thing about this is that it is so easy. No autoresponder is needed.

Simply craft an email with a list of pages on your site about a particular topic and send the email to a bunch of people who would like this information. If the information is good enough they will forward it to others.

Below is a screen shot of the actual email with 100 cookie recipes my Mother sent me

Your Emails Sound Desperate!

Nick — Mon, 21 Apr 2008 12:00:26 +0000

This is a guest post on Your Emails Sound Desperate! by Willie Crawford. His site is: TheInternetMarketingInnerCircle.com

Like many of you, I’m subscribed to far too many lists. I stay on many of them to see what my competitors and potential JV partners are up to.

One trend that I’ve noticed in many of the ezines that I’ve subscribed to recently is that they often have a noticeably “desperate” overtone.

When I read the advertorials in these ezines, what I “hear” is….

“I’ve never made a sale a day in my life, am extremely desperate, and really, really, really hope that you’ll be the one person to buy from me today.”

That’s a slight exaggeration, but not much of an exaggeration.

If you do publish an ezine, before sending out each issue, take a moment and ask yourself what the overall “tone” is. Sounding desperate CAN’T inspire trust and confidence in your readers. Instead, it says to them that since you haven’t figured out how to make even a few sales, then what you’re recommending to them probably hasn’t worked for you.

Consider the expression, “Obviously you can’t transmit something you haven’t got!” That’s what a lot of your readers are thinking, and a desperate sounding email clearly shows what you haven’t “got” yet.

I asked Rich Schefren, in a one-on-one at the beginning of this year, “What is a person suppose to do instead of faking it until you make it.” His answer was to be your authentic self. That answer is, in my opinion, what the ezine publishers who “see themselves” in my post, should do.

Rich went on to explain that you should just identify what you DO know, and what IS working for you… and share that.

Ok, I’ll get off my soapbox now

Simple Steps to Easy Email Marketing Results

Nick — Thu, 20 Mar 2008 12:00:38 +0000

Email marketing is so easy. What a wonderful way to reach out personally to people…but wait. We all know the big problem with email marketing. It’s so easy that everyone is doing it.

Any marketer knows that spam is a bad thing and takes huge steps to avoid being a spammer. Actually if you are into email marketing, you really have to be CAN-SPAM compliant. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing. Since spam accounts for more than 70 percent of all emails now it has become loathed by just about everyone. I bet even the spammers hate spam.

To become CAN-SPAM compliant, one of the best things you can do is use the double opt-in feature when you are building a subscriber list. What this means is that when someone signs up to your mailing list, you have to make sure that you really do have their permission. The typical way of doing this is to send an email to the person and ask them to click on a confirmation link before they are officially added to your mailing list.

A way to ensure that the people you email do not become annoyed with your emails and view them as spam is to offer them an easy way to get off the mailing list.

Also, right up front let people know how often you will be emailing them. Sometimes email marketers will let people know that they will not be emailing them more than once or twice a month but do not mention specific days (second and fourth Tuesdays) or dates (15th and 30th). Others say that they will be emailing once a day for a week and then once a month.

Whatever your email marketing goal is, make a plan, let people know what it is and stick to it. This builds loyalty because people either look forward to your email, are glad to see it coming into their inbox, or lose interest and want to cancel it. If they cancel it, that is fine with you because you only want people on your list who are 100 percent fascinated with your product or service. 100 interested people are better than 500 people who just don’t care about what you have to offer.

The other thing that is very important is that your email be reasonably well structured. A good structure involves having a strong offer that focuses on the reader’s self-interest. Make it personal and write as if you are writing to one person. Explain what needs the reader can satisfy with the simple purchase of this product. Get right to the point. People want the message up front and immediate. They are not going to scroll through a long letter looking for the punch line.

That’s it in a nutshell. Don’t annoy people with emails, make them short, sweet and personal. Make them interesting. Email marketing is ideal if it is done right.