This is a guest post by Anita from workmonk.com.
Good videos always last in a person’s memory for longer. So, if you want your blog to be remembered, you need to use good videos. Besides making your blog memorable, videos can get you three benefits.
Firstly, you can get your point across to visitors in a more effective manner.
Secondly, people will keep coming back to your site to watch more interesting videos and learn new things.
Thirdly, visitors will recommend your blogs to their friends and in the process you get more traffic.
Read on below for five ways in which you can optimize on the facility to upload videos in your blog to get more traffic.
Infuse keywords into videos
Unless you ensure that the videos are indexed by the search engine spiders, they are as good as trash. Just like you make your textual content SEO friendly, you need to make the videos SEO friendly too. The best way to do this is to tag videos with effective keywords. More search engine indexing leads to better rank, which translates to better visibility and you get more traffic.
Make videos interactive
If your videos are meant to convert visitors into patrons, you have to offer something more than just a passive video. Make it interactive. Add texts that call for action. Ask questions and make the viewers think. This involves them in the video and they will enjoy the experience much better. This encourages word of mouth publicity and you get more traffic.
Use social media sites for promotion
The video of your blog can get you a great amount of traffic if you share it on social media sites such as YouTube, FaceBook and Twitter, among others. You can also use videos for email marketing. However, remember to leave a backlink to the description box of the video so that visitors can access your web page easily.
Videos should add value to the content
The videos that are present on your blog have to be in perfect correlation with the content posted on the page. Visitors come to your blog looking for information. So, your videos should add value to the content. Irrelevant videos will only drive visitors off your blog.
Humor can do the trick
If you want to make your videos work, bring in a sprinkle of humor. People will remember and like your videos better if they watch them with a smile. And be assured, these visitors will keep coming back for more. Success of a blog depends on getting more number of hits. Although you can make efforts on your own, seeking professional help can give you highly efficient and positive results by optimizing your videos.
About the Guest Author
Anita is an online SEO and marketing specialist who writes on Seo/Sem and business marketing strategies regularly. She also works for workmonk.com as a part of their workforce.
